Beatbase Unveils New Logo and Mascot, Launches Three-Phase Rebranding
Original headline비트베이스, 새 로고·마스코트 공개하고 3단계 개편 시작
Not investment advice. Muhabbit scores how much a story may matter, not which way to trade.
South Korean crypto exchange Bitbase has launched the first phase of its "Bitbase 2.0" overhaul, unveiling a new logo and visual identity across its app, website, and official social media channels on the 2nd. The rebranding introduces a new mascot, BENIE, and marks the company's stated shift from a trading platform toward a broader "value platform." The revamp will proceed in three stages: brand identity (now complete), followed by product experience changes covering the interface and user journey, and finally a redesign of how users participate in the platform. The announcement contained no financial metrics such as trading volume, token listings, or funding details. Market watchers should monitor the second-phase product updates for changes to fee structures, listings, or user incentives that could affect the exchange's competitive position.
Muhabbit's AI wrote this summary in its own words from TokenPost's report and translated it from Korean. It can get details wrong, so check the source.
Named in this story
Bitbase, BENIE