Salesforce Signs Deal to Acquire Voice AI Firm Cresta

Salesforce has signed a definitive agreement to acquire Cresta, a voice AI customer-service company, with plans to integrate Cresta's voice-agent and conversation-analytics capabilities into its Service Cloud platform. Cresta provides voice agents that handle complex customer calls and offers real-time guidance to human agents during live calls, which Salesforce intends to use for responding to customer inquiries. The financial terms of the deal were not disclosed, and the transaction has not yet closed. The acquisition signals Salesforce's push to deepen AI-driven automation in its customer-service offerings amid intensifying competition in enterprise AI. Watch for the deal's closing timeline, any disclosed valuation, and how Salesforce positions Cresta's technology within its broader agentforce and Service Cloud roadmap.