Ferrari's electric Luce sold nothing! Millionaires are queuing until 2028 to pay this price

Ferrari has already sold out its first electric model, the Luce, with 2027 sales fully allocated and new European orders now pushed to 2028 despite a starting price of €550,000 (about $640,000). The Italian luxury automaker confirmed the model's European launch pricing, and demand is so strong that even wealthy buyers must join a waiting list for delivery. The sellout signals that Ferrari's affluent customer base is willing to pay supercar-level premiums for an EV, a key test of whether the brand can extend its pricing power into electrification. Ferrari has not disclosed production volumes or total order numbers for the Luce. Next, investors will watch whether the company raises output plans or pricing for the model, and how the order backlog affects Ferrari's delivery targets and margin guidance.