Meta ad revenue up 26%; Google Search and others up 12%

Meta's Q3 2026 ad revenue rose 26% year-over-year to $63.06 billion, disclosed in its October 21 earnings release, while Alphabet's Google Search & other revenue grew 12% to $63.35 billion, reported October 28—leaving a 14-percentage-point growth gap in Meta's favor, though the two figures are nearly identical in absolute terms (about 84.1 trillion won vs. 84.5 trillion won at the October 30 close of 1,334.3 won per dollar). The comparison matters because Meta's Family of Apps ad business is now growing at more than twice the pace of Google's core search franchise, signaling a shift in digital ad spend toward social feeds and AI-driven recommendation surfaces. Note that the two revenue lines have different aggregation scopes, so the head-to-head is directional rather than exact. Watch next quarter whether Meta sustains 20%-plus ad growth and whether Google's search segment reaccelerates on AI Overviews monetization.