Reddit tests ads in search results as traffic declines and growth concerns mount
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Reddit has begun testing advertisements within its search results, aiming to extract more revenue from its existing user base as traffic declines. The move comes as Google's AI-driven search changes how people discover Reddit content, pressuring the platform's growth outlook. The new placements could help Reddit monetize search intent directly, supplementing its existing ad business. The test reflects broader concerns about Reddit's traffic trajectory and its dependence on external search referrals. Investors will watch whether search ads lift revenue per user without further eroding engagement.
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