Indians also love binge-watching micro-dramas: Indian consumer AI company EloElo completes an $80 million Series C funding round.
Original headline印度人也爱刷微短剧，印度消费级AI公司 EloElo 完成 8000 万美元 C 轮融资
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India-based consumer AI and entertainment company EloElo Group, parent of short-drama app Story TV, has raised an $80 million Series C round led by Hornbill Capital and NBCUniversal, with participation from MIT Investment Co. and existing backers including Play Ventures, Kalaari Capital, Waterbridge Ventures and Griffin Gaming Partners, bringing its cumulative funding to $130 million. The raise signals growing investor appetite for micro-drama formats in India, where rival Kuku TV also offers short episodic series. EloElo is positioning itself at the intersection of consumer AI and entertainment as short-form video consumption expands in the market. Watch for how the company deploys the fresh capital to scale Story TV's content and user base against Kuku TV and other short-drama entrants.
Muhabbit's AI wrote this summary in its own words from TechFlow's report and translated it from Chinese. It can get details wrong, so check the source.
Named in this story
EloElo Group, Story TV, Hornbill Capital, NBCUniversal, Kuku TV