A New York Giants co-owner says the NFL can reach new fans in 2 key ways
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New York Giants co-owner Carolyn Tisch Blodgett, whose family holds a 45% stake in the team, said at Business Insider's The Long Play event that international games and flag football are the NFL's two biggest growth avenues, arguing there "just isn't enough room to continue to grow in the US only." The league has expanded its international slate from one game a year in London to nine this season across Melbourne, Rio de Janeiro, Paris, Madrid, Munich and Mexico City under Commissioner Roger Goodell. Tisch Blodgett, who runs sports venture firm Next 3 and NWSL club Gotham FC, said flag football—set to debut as an Olympic sport in 2028—builds fandom by getting kids playing, citing a 49% surge in high school girls' participation last year to over 100,000, up from fewer than 16,000 four years ago. The NFL is backing that push with Premier Flag, a new pro flag football league launching next summer. The comments signal the league's strategy of chasing younger, more diverse fans abroad and through participation-based formats as domestic growth matures; watch for the NFL's international game count and Premier Flag's launch as the next markers.
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NFL, New York Giants, Carolyn Tisch Blodgett, Gotham FC, Next 3