OpenAI signs deals with Magnite and PubMatic to fill ChatGPT ad space
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OpenAI has signed advertising partnerships with ad-tech firms Magnite and PubMatic to sell ad placements within ChatGPT, marking the AI company's push to diversify revenue beyond subscriptions. The deals give the two programmatic advertising platforms access to inventory in ChatGPT, one of the most widely used consumer AI products, and signal OpenAI's entry into the digital advertising market dominated by Google and Meta. The move matters because it opens a new monetization channel for OpenAI ahead of any potential public listing, while reshaping how ad inventory is bought and sold in AI chat interfaces. Financial terms of the agreements were not disclosed. Watch for details on ad formats, pricing, and how quickly ChatGPT ad inventory scales across OpenAI's user base.
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Named in this story
OpenAI, ChatGPT, PubMatic, Magnite